York, United Kingdom: The Best Western Monkbar hotel at York, UK has selected RateGain’s Price Optimization technology, RevGain, to help take its smart pricing strategy to the next level. Using this technology, the hotel will be able to optimize prices based on competitive rates, market supply indicators, demand forecasting and occupancy data, reviews and ratings along with other real-time analytics.

It is a contemporary and boutique hotel at the very heart of the historic and vibrant city of York and has recently made significant investments to fully refurbish the hotel and add a state-of-the-art banquet. “This makes it even more important for us to get our revenue management strategy right. And a smart pricing strategy based on technology and real-time competitive analysis will definitely deliver impactful results while realizing better value for our customers,” quoted Graham Usher, the General Manager of The Best Western Monkbar Hotel York.

Tim James, Vice President at RateGain, added, “We are excited about working together with The Best Western MonkBar Hotel. We are happy to be able to help hotels maximize yield across all channels, getting accurate occupancy forecast, and optimized room rates to help them get a significantly higher RevPar.”

About RateGain

RateGain Travel Technologies was founded by Mr. Bhanu Chopra in 2004. This product-based company follows a SaaS delivery model for unified revenue management, rate intelligence, price optimization, rate shopping, electronic distribution and online brand reputation management in the hospitality and travel industries. The expansive list of over 12,000 esteemed clients include the likes of prominent hotel groups, OTA brands and leading airline companies.

About Best Western Monkbar Hotel York

Best Western Monkbar Hotel is a four-star rated property nestled alongside the historic city walls of York. It is only a stone’s throw away from city’s major attractions and popular shopping areas. The hospitable staff is dedicated to render some of the most enjoyable experiences to their guests. Season-special dishes that include award-winning Yorkshire produce are common in the hearty à la carte and buffet menus.