Hotel technology providers must step up & provide innovative tools to accumulate rates from multiple sources and empower hoteliers to utilize this data to establish competitive hotel pricing strategy that is a winning formula for higher revenue. The good news is they can do all of this and more with a competitive Rate Shopper.
How should hotels utilize Closed User Group (CUG) consumers to get more direct bookings, a healthy bottom-line & to create transparent market for consumers. CUG selling is a strategic inventory distribution decision since Customer Life Time Value is what is more important to hotels than a just one-time sale.
3 – Star Hotels: 6 cities had less than 10% of hotels in Parity out of a total of 8 cities surveyed
4 – Star Hotels: 8 cities had less than 10% of hotels in Parity out of a total of 10 cities surveyed
5 – Star Hotels: 6 cities had less than 10% of hotels in Parity out of a total of 12 cities surveyed
Hotels must comprehensively embrace technology in order to have solid analytics, drive business improvements, enhance guest experiences & deliver results. It is the hotelier’s job to keep up with rapid technology changes. The success of these adoptions will differentiate successful hotels moving forward.
ORM is a combination of Social Media, Localization and Mobile App and very important for successful Online Reputation Management Plan. This explains why vendors are promoting the mobile ORM application as part of a hotel’s overall plan due to the significant benefits it can bring to their hotel’s reputation and revenue.
In a digital world, not only every visitor to your hotel is a potential critic, they also have the power to reach a wide audience, and their views can have a significant impact upon your revenue. It is for this reason that the concept of managing online reviews has emerged as such an important part of any hotel reputation management strategy.