Hotel distribution is an intricate and painstaking process exposed to a myriad of market forces. We can decode some of the governing forces and develop strategies around them to utilize them to our benefit using real-time search monitoring and data analytics to address these challenges.
The hotel industry is extremely competitive and several different hotels will often be competing for the same potential customers. As a result, it is crucial that hotels use a variety of marketing strategies to make themselves visible and to promote their hotel as the best available choice. Read seven fundamental hotel marketing strategies here.
While designing a guest loyalty program that works best for your hotel, there are some broad, guiding principles, which if adhered to, would ensure maximum results besides a significant improvement in the hotel’s repeat business.
Hotels using yield-management practices confirm having gained a sizeable increase in revenue with minimal investment. For this approach to truly work, a yield manager/revenue manager must have a dedicated staff for research and analysis of the required data and a strong tool to provide right insights and actionable.
RATE PARITY PERFORMANCE REPORT AUGUST 2017 – USA
Where does your City Stand?
3 – Star Hotels: All 12 cities surveyed had less than 10% of hotels in Parity
4 – Star Hotels: All 12 cities surveyed had less than 10% of hotels in Parity
5 – Star Hotels: 8 cities had less than 10% of hotels in Parity out of a total of 9 cities surveyed
Promoters are the hotel’s biggest assets, and getting guests to become the promoters should be a key objective of the hotel’s marketing strategy. Having said that, it is extremely important to take the detractors and their opinion seriously. The best way to go ensure that your guests turn into your promoters is not just meeting expectations, but exceeding them.
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